There are a number of stories about the origin of the “elevator pitch”. My favorite is that it came from Hollywood, of course! Supposedly, the only chance script writers had to grab the attention of producers was to jump on the elevator with a producer and ride from the ground floor to the penthouse, a trip of about 30 seconds. Even if you are not pitching a script, a well-crafted “elevator pitch” is indispensable. All you do is clearly and concisely communicate who you are, what you do, and why you do it…in about 50 words! And, your mother should be able to understand it, as well as a complete stranger. Here is a draft of mine:
I am a Peer Leader serving with Volunteer Maryland. Volunteer Maryland builds stronger communities by engaging people to create and strengthen effective, sustainable volunteer programs in our neighborhoods. We partner with nonprofits, schools and government agencies to address needs in their communities. Volunteer Maryland is passionate about service and strives to inspire passion to serve in our neighbors.
Once you nail your “elevator pitch”, you can use it as the foundation for a more complete bio, or even an email signature line. Here are a couple of links to get you started. Remember, your mother and I want to know who you are, what you do, and why. Get going, you’ve got 30 seconds!