The Chronicle of Philanthropy had a few interesting pieces concerning volunteerism. In the January 22, 2015 issue titled What’s Next, I noticed a small piece concerning volunteer retention. New York Cares, one of the largest volunteer management organizations is offering eight week, web tutorials, in-person workshops, and one-on-one counseling to help groups develop high quality programs. Gary Bagley, executive director of New York cares stated that, “The lack of excellent experiences is the biggest reason people don’t volunteer.”
Flipping a few pages, an article by Megan O’Neil, “Volunteerism and Trust in Public Institutions Are On the Decline”, discusses the drop in volunteerism across the country. According to the Bureau of labor statistics, the volunteerism rate fell to 25.4 percent in 2013. This is the lowest level since this data collection began in 2002. What is happening here? Why are fewer folks volunteering? The data is a bit confusing, so let’s look at a few indicators. A report released by the Corporation for National and Community Service (CNCS) states that 62.6 million adults (25.4 percent) volunteered through an organization in 2013, and more than 138 million Americans (62.5 percent) also engaged in informal volunteering in their communities, helping neighbors with such tasks as watching each other’s children, helping with shopping, or house sitting. Wendy Spencer, CNCS chief operating officer noted that the share of Americans that participate in formal volunteering has remained steady, at about one in four for many years. So does this mean that volunteerism is doing kinda okay? Maybe we are looking at the wrong set of indicators. In Megan O’Neil’s article, she quotes Greg Baldwin, president of VolunteerMatch stating that nonprofit sector and volunteers are as vulnerable to the economic swings as other sectors. He further states that, “Strong volunteer programs are coordinated by healthy, strong organizations that are well resourced.” So it’s the organizations fault? Not exactly.
Right now VM sees an amazing shift in how folks want to volunteer. Over the past four years, our Volunteer Maryland Coordinators report that they are recruiting more episodic volunteers. These are folks that volunteer for a shorter duration then the stereotypic, long-term volunteer that most organizations dream of. Our Volunteer Maryland Coordinators are consistently reporting volunteers that provide less than one hour per week, and serve for shorter durations. But here is the really interesting thing; volunteer satisfaction has risen with our sites as they are able to offer a more tailored approach to engaging volunteers. Providing opportunities for volunteers to engage in a less structured way has not diminished the experience or the productivity of the programs. So is the answer short term all the way? Not completly. Circling back to Greg Baldwin’s comment concerning strong volunteer programs; I think we also need to keep in mind what the volunteer market is telling us. If volunteers are looking for short-term, meaningful opportunities, how can we meet that demand? The simple and not so simple answer is start identifying opportunities where a shorter commitment would work. Engaging volunteers on projects with a very specific end date, or being open to one and done volunteers. Meeting the market in terms of opportunities offered is not only good for volunteers, but good for organizations as well.